Category Marketing Insight

Maximizing Marketing Potential with Generative AI: A Guide for Brand Marketers

Staying ahead in the competitive landscape demands embracing cutting-edge technologies, and one such innovation making waves is Generative AI, also known as GenAI. As a subset of artificial intelligence (AI), Generative AI creates text or image-based outputs in response to user prompts. Delving into GenAI, we unravel its implications and provide a roadmap for brand marketers to harness its power for campaign success.