Exploring new channels offers brands a chance to gain a competitive edge, but gauging their effectiveness can be complex. Our marketing measurement specialists are here to guide you in establishing a robust methodology for platforms like TikTok, Threads, and Lemon8.
Staying ahead in the competitive landscape demands embracing cutting-edge technologies, and one such innovation making waves is Generative AI, also known as GenAI. As a subset of artificial intelligence (AI), Generative AI creates text or image-based outputs in response to user prompts. Delving into GenAI, we unravel its implications and provide a roadmap for brand marketers to harness its power for campaign success.
From AI to Clean Rooms and CLV, marketers are inundated with buzzwords. The challenge lies in discerning between mere hype and tangible benefits. When evaluating new marketing measurement technology, making this distinction is crucial.
In the dynamic world of digital interaction, voice search has emerged as a revolutionary force, reshaping how users engage with technology. From the comforting hum of smart speakers to the seamless integration of voice-activated search on mobile devices, the rise of voice search is a symphony of convenience and innovation.
In the ever-evolving landscape of customer engagement, Chatbots have emerged as the superheroes of seamless interaction. From scripted responders of the past to today’s dynamic conversational interfaces, Chatbots empower businesses to deliver personalized experiences at scale.
In an era of fleeting attention spans, interactive content emerges as the enchanting storyteller that captivates audiences beyond mere clicks. Quizzes, polls, surveys, and interactive infographics become the paintbrushes, creating masterpieces that transform user engagement into an art form.
